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转型革新还是坚守传统 门窗企业如何进行抉择?

作者:admin  日期:2018-11-08 16:21  人气:
门窗行业不断发展,品牌竞争更加多层次,销售渠道更加多元化,产品品类也更加丰富。那么,面对严峻的行业发展现状,在发展的“十字路口”,门窗企业要如何进行抉择呢?
 
Doors and windows industry continues to develop, brand competition is more multi-level, sales channels are more diversified, product categories are also more abundant. So, in the face of the grim industry development situation, in the development of the "crossroads", how should the door and window enterprises make a choice?
 
 
 
门窗企业该转型革新还是坚守传统?
 
Do doors and windows enterprises innovate or stick to tradition?
 
 
 
现在的市场,门窗产品的品类更全,筹资方式更多元,销售渠道更多样化,于是,烦恼来了。传统经销商渠道,大家都在尽力维护,但谁又不想多分得一杯羹呢?于是,淘宝天猫、家装公司、设计师、O2O、微店、建材联盟、众筹,所有你想到想不到的渠道,都要拓展试一试。门窗固然好,又嫌弃太过单一,所以品类又要扩展。低价不好做,因为竞争低价的永远死,高价不好做,高价一般意味着量小,一旦行情收窄,就有可能揭不开锅。
 
Now in the market, the products of doors and windows are more comprehensive, the ways of raising funds are more diversified, and the sales channels are more diversified, so the trouble comes. Traditional distributor channels, we are trying to maintain, but who do not want to get a share of it? So, Taobao Tianmao, home improvement companies, designers, O2 O, microstores, building materials alliances, crowdsourcing, all you think of unexpected channels, we should try to expand. Doors and windows are good, and they are too simple. Low price is not easy to do, because competition at low price is always dead, high price is not easy to do, high price generally means small quantity, once the market narrows, it may not open the pot.
 
 
 
中间价位好么?只怕更难,比上比下都不足。大企业不好做,因为盘面太大,不好掉头,支出也大。小企业照样不好做,每年赚取的利润率不一定跑得过CPI。谁都不好过,大家不能等死,于是开始变化。又有一句大家都熟悉的话,变会死,不变更要死。可惜大家变来变去,又发现守住不变也许更奏效。
 
Is the middle price good? I'm afraid it's even harder. Large enterprises do not do well because they are too big to turn around and spend too much. Small businesses do not do well, and the profit margins earned every year do not necessarily exceed CPI. No one is good. Everyone can't wait for death, so he begins to change. There is another word that everyone is familiar with. Unfortunately, everyone has changed and found that keeping it unchanged may be more effective.
 
 
 
门窗市场中尴尬的“第三种人”
 
Embarrassing "third kinds of people" in doors and windows Market
 
 
 
在深不可测的门窗市场里,门窗企业到底是要做发展的冲浪者还是潜水者?冲浪者在潮头的最上层,他要随机应变,关注浪的起落,方向的偏移,并做出即时调整。但潜水最重要的事情是保持深度,不需要过分在意海面上发生的事情,而是与亘古不变的海水规律打交道。
 
In the unfathomable market of doors and windows, is the enterprise going to be a surfer or a diver for development? Surfers at the top of the tide, he should be flexible, pay attention to the rise and fall of the waves, the direction of the deviation, and make immediate adjustments. But the most important thing in diving is to keep deep, not to pay too much attention to what happens on the sea, but to deal with the unchanged laws of the sea.
 
 
 
相比之下,最尴尬的是“第三种人”——可能是这个时代焦虑的大多数。行情不好,很多中小门窗企业家就是中间的第三种人。他们既没有做一个潜水者的龟息大法,又很难去拥有冲浪者的适意潇洒。第三种人同时拥有冲浪者和潜水者的苦恼,却并不享有他们的乐趣。
 
By contrast, the most embarrassing thing is the "third kinds of people" - probably the most anxious people in this era. Market is not good, many small and medium-sized doors and windows entrepreneurs are third kinds of people in the middle. They did not make a diver's way of diving, and it was hard to have the surfers' comfort. The third kind of people who have surfers and divers at the same time do not enjoy their pleasure.
 
 
 
这个时代最大的焦虑来源之一,就是在冲浪者和潜水者之间摇摆,他们处在浪花之下的最浅层,被浪涌带动着漂浮,却既没有追逐浪花,又没有潜入海水中,最后成了被浪花打晕的人。
 
One of the greatest sources of anxiety in this era is the swing between surfers and divers, who are in the shallowest layer under the waves, drifted by the waves, but neither chase the waves nor dive into the sea, and finally become stunned by the waves.
 
 
 
在时代的浪潮下,第三种人往往惶恐不安,无所适从,缺少向上挣扎或向下沉浸的勇气。他们既寄希望于新的大展厅,可以提升品牌形象,又打算退守到写字楼,或者干脆就在网店或者微店营销。不在顶端,也不在底下,更多的选择,给了他们更多的折磨和游移不定。而对门窗企业来说,这种左右徘徊就是痛苦的根源。
 
Under the tide of the times, the third kind of people are often panicked and at a loss, lacking the courage to struggle upwards or to immerse downwards. They not only hope that the new exhibition hall can enhance the brand image, but also intend to retire to the office building, or simply in the online shop or micro-shop marketing. Not at the top, nor at the bottom, more choices give them more torment and drift. And for doors and windows enterprises, this kind of wandering is the source of pain.
 
 
 
所以说,在机遇与挑战并存的门窗市场,犹豫不决只能错失良机,唯有当机立断方能把握机遇,赢得未来。
 
Therefore, in the window and door market where opportunities and challenges coexist, hesitation can only miss the good opportunity, and only when the opportunity is decisive can we seize the opportunity and win the future.

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