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AWE2018圆满闭幕 刷新纪录规模和影响力再上新台阶

作者:admin  日期:2018-11-01 16:34  人气:
2018年3月11日,以“智慧生活 全球平台”为主题的2018年中国家电及消费电子博览会(AWE2018)在上海新国际博览中心顺利闭幕。这场举世瞩目的科技盛宴,全方位展示了家用电器及消费电子等领域的创新成果,以及智慧家居、智慧出行、智慧物流、工业互联网等平台的应用体验,为全球消费者勾勒出未来智慧生活场景和美好生活蓝图。
 
On March 11, 2018, the China Home Appliances and Consumer Electronics Exposition (AWE2018) with the theme of "Global Platform for Intelligent Life" was successfully closed in Shanghai New International Exposition Center. The world-renowned science and technology feast shows the innovative achievements in the fields of household appliances and consumer electronics, as well as the application experience of smart home, smart travel, smart logistics, industrial Internet and other platforms. It outlines the future smart life scenarios and a better life blueprint for global consumers.
 
 
 
经过多年的发展,AWE无论展示规模、展出层次、社会影响力还是国际影响力都迅速提升,彻底夯实了全球三大家电及消费电子展之一的地位,并且在树立品牌形象、制定行业标准等层面表现出了脱颖而出的趋势。
 
After years of development, AWE has rapidly improved its display scale, exhibition level, social influence and international influence. It has thoroughly consolidated the status of one of the three major electrical appliances and consumer electronics exhibitions in the world, and has shown a trend to stand out in establishing brand image and formulating industry standards.
 
 
 
刷新纪录 AWE规模和影响力再上新台阶
 
Refresh record AWE scale and influence to a new level
 
 
 
作为打通家电、消费电子及智能产业生态圈、联动产业链上下游的世界顶级展会,AWE正在用创纪录的规模和最前沿、最丰富的创新成果为全世界带来最高水平的展出。
 
AWE is bringing the world's highest level of exhibition with record-breaking scale, cutting-edge and most innovative achievements, as the world's top exhibition to break through the household appliances, consumer electronics and smart industry ecosphere and link up the upstream and downstream industrial chains.
 
 
 
2018年,AWE规模扩大至10个展馆,包括上海新国际博览中心E1—E7馆和W1—W3馆,展示面积接近13万平方米。值得一提的是,占据了E7整馆的海尔体验馆,展区面积达到1万平方米,全面展示了海尔全球六大品牌矩阵和智慧家庭全场景定制化成套化的全品类产品。如此宏大的展示规模和独特的展示方式,让海尔体验馆成为AWE2018人气爆棚的标志性展馆。
 
In 2018, AWE expanded to 10 pavilions, including E1-E7 and W1-W3 pavilions of Shanghai New International Expo Center, covering an area of nearly 130,000 square meters. It is worth mentioning that the Haier Experience Pavilion, which occupies the whole E7 Pavilion, has an exhibition area of 10,000 square meters. It fully demonstrates Haier's six global brands matrix and smart family full scene customized products. Such a magnificent display scale and unique display mode, so that the Haier Experience Hall AWE2018 popularity boom hall iconic exhibition hall.
 
 
 
除了展出规模,AWE2018在展商数量方面也再创新高。共计超过800家展商汇聚于此,囊括了绝大多数的世界知名家电、消费电子、IT互联网企业与核心部件供应商。
 
Apart from the scale of exhibition, AWE2018 has also seen a new high in the number of exhibitors. A total of more than 800 exhibitors gathered here, including the vast majority of world-renowned household appliances, consumer electronics, IT Internet companies and core component suppliers.
 
 
 
 
 
AWE2018,智慧生活,互联互通
 
AWE2018, smart life, interconnection
 
观展人数再创新高
 
The number of people attending the exhibition is on the high side again.
 
 
 
在夯实国内外行业影响力的同时,AWE2018的消费引领作用和关注度也全面提升。AWE主办方、中国家用电器协会提供的数据显示,AWE2018吸引前来观展的海内外观众达到28.6万人次。十大展馆人气爆棚,热点此起彼伏。展商普遍反映,即使在每天的临近闭馆时刻,观众人流依旧不减,展馆人气热度达到历年来的新高。就在3月11日下午即将撤馆时,还不断有上海市民携家带小涌入观展。
 
While consolidating the influence of domestic and foreign industries, AWE2018's consumer leadership and attention has also been comprehensively enhanced. AWE 2008 attracted 286,000 visitors from home and abroad, according to data provided by AWE sponsors and China Home Appliances Association. The ten exhibition pavilions are crowded with hot spots. Exhibitors generally reflect that, even at the close of the closing time of the day, the flow of visitors remains unchanged, the popularity of the exhibition hall has reached a record high. Just as the afternoon of March 11th was about to be evacuated, people in Shanghai continued to rush into the exhibition with their families.
 
 
 
AWE2018不仅展区规模、展商数量、观展人数刷新记录,国内外的媒体关注度也盛况空前。在国内,包括中央电视台、东方卫视、湖南卫视、浙江卫视等百余家国家与地方电视台、报纸、杂志、新闻网站、自媒体大篇幅报道AWE。
 
AWE 2018 not only refreshes the record of exhibition area size, number of exhibitors and visitors, but also has unprecedented media attention at home and abroad. In China, there are more than 100 national and local TV stations, newspapers, magazines, news websites and self-Media coverage of AWE, including CCTV, Oriental Satellite TV, Hunan Satellite TV and Zhejiang Satellite TV.
 
 
 
事实上,在3月5日,当全国的视野都聚焦在两会上时,央视《朝闻天下》栏目就播放了一条时长近两分钟的AWE2018宣传片,此后央视《朝闻天下》、《经济信息联播》、《环球财经连线》、《24小时》更是连续三天对AWE宣传片进行循环播出。整个展会期间,央视派出了包括8大栏目制片人在内的近30人的报道团队,对AWE2018进行了全程报道。
 
In fact, on March 5, when the national vision was focused on the two sessions, CCTV's "Chao Wen Tian Tian" column broadcast a nearly two-minute AWE 2018 promotional film. Since then, CCTV's "Chao Wen Tian", "Economic Information Joint Broadcast", "Global Financial Connection", "24-hour" has been on the AWE promotional film for three consecutive days. Circular broadcast. During the whole exhibition period, CCTV dispatched a reporting team of nearly 30 people, including producers of eight major columns, to cover the whole process of AWE 2018.
 
 
 
 
 
AWE2018,智慧生活,互联互通
 
AWE2018, smart life, interconnection
 
中外媒体竞相报道
 
Chinese and foreign media competing for coverage
 
 
 
此外,包括BBC、CNN、美联社、《纽约时报》、法国《费加罗报》、《新加坡海峡时报》等35家国际知名媒体也对AWE2018进行了深入报道。有十余个国家的驻华领馆大使、商务参赞莅临AWE参观体验;德国现代厨房行业协会(AMK)组织欧洲考察团到AWE洞察未来厨房发展趋势;戴森、博朗等欧洲知名家电与消费电子企业,也各自派出高管团队前来捕捉科技创新风向。
 
In addition, 35 well-known international media, including the BBC, CNN, the Associated Press, the New York Times, the French newspaper Figaro, the Singapore Strait Times, have also carried out in-depth coverage of AWE2018. More than ten embassies and business counsellors from different countries visited AWE, AMK organized a delegation to AWE to observe the future development trend of kitchen, and Daisson, Browne and other well-known European household appliances and consumer electronics enterprises sent their own senior management teams to capture the trend of technological innovation.
 
 
 
“3月份来上海参观AWE就可以领略当年家用电器、智能家居以及消费电子领域的前沿动态和流行趋势。”一位资深科技媒体人士认为,豪不夸张地说,当今的AWE已经完全可以和美国CES展和德国IFA展相媲美,以后想要第一时间获悉行业信息,AWE绝对不能错过。
 
"Visiting AWE in Shanghai in March will help you appreciate the latest trends and trends in household appliances, smart homes and consumer electronics." A senior science and technology media personage believes that it is not exaggerated to say that today's AWE has been completely comparable to the United States CES exhibition and the German IFA exhibition, after the first time to learn about the industry information, AWE must not miss.
 
 
 
此外,美的集团创始人何享健、夏普社长戴正吴、华为消费者业务CEO余承东、百度集团总裁兼首席运营官陆奇等企业大咖来到现场观展,也相继引发了AWE2018的围观和轰动效应。
 
In addition, American Group founder He Hengjian, Sharp President Dai Zhengwu, Huawei consumer business CEO Yu Chengdong, Baidu Group President and Chief Operating Officer Lu Qi and other corporate cafes came to the exhibition, has also triggered AWE 2018 spectators and sensational effects.
 
 
 
体验引爆 AWE勾勒智慧生活蓝图
 
Experience detonate AWE and outline the blueprint of Smart Life
 
 
 
以“智慧生活,全球平台”为主题的AWE2018,通过未来视角,展现了令行业兴奋、令用户雀跃的智慧生活新场景。展期内,参展企业发布的新品层出不穷,越来越多的企业选择AWE作为新产品、新战略、新营销、新生态的首发平台。
 
AWE2018, with the theme of "Intelligent Life, Global Platform", demonstrates a new scene of intelligent life that excites the industry and excites users from a future perspective. During the exhibition period, more and more enterprises choose AWE as the first platform of new products, new strategies, new marketing and new ecology.
 
 
 
AWE2018,以海尔、美的为代表的众多参展企业,集中展示了以智慧家庭战略为中心的最新成果。海尔集中展示了4大物理空间和7大全屋解决方案,以及N个自由定制智慧生活场景。美的在智慧家庭全场景体验以外,重点展示了智慧物流、智慧零售和全面的机器人应用场景。相比往届最大的变化在于,智慧家庭场景真正迈入了互联互通、主动服务、智慧成套、一站式服务的落地体验新时代。
 
AWE2018, with Haier, the United States as the representative of many exhibition enterprises, concentrated on the latest results of the smart family strategy as the center. Haier concentrates on four physical spaces and seven whole house solutions, as well as N freely customized intelligent life scenarios. Beyond the Smart Family full-scene experience, Beauty highlights the Smart Logistics, Smart Retail, and a full range of robotic applications. The biggest change compared with the past is that the smart family scene has really entered a new era of interconnection, active service, smart set, one-stop service landing experience.

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