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个性化需求越发强烈 家居互联网定制将成热门

作者:admin  日期:2018-11-08 16:36  人气:
Customization has occupied the position of high frequency vocabulary in the household industry since two years ago. At first, the whole house customization emerged in the fields of household decoration and integral furniture, and now customization has been subdivided vertically into various fields.
Customization needs tailor-made clothes, aiming at personalized household areas, but recently, similar cabinets, bathrooms and other mature and modular branches of the industry have begun to play a "customized" signboard. Whether these customizations are genuine or fake needs, and whether they can truly solve the consumer's problems remains to be seen. Inspection of the market.
橱柜开拓年轻人市场 互联网定制成为热门
Cupboards open up young people market, Internet customization has become popular
The impact of the Internet on the home industry continues to ferment, and it was once seen as a carrier of young people's consumption habits. Internet has penetrated into modern life. As an economic model, Internet has successfully realized the transformation of sales and information data, and broken the boundaries between regions. The Furniture Customization industry has a clear geographical boundary, and requires field experience.
At one time, the Internet-based O2O model was springing up in the household industry, but after the development of this model over the past period of time, it was found that not every category is suitable for e-commerce mode. There are many household categories, and the database is difficult to be large and complete. Relatively speaking, the financial and material resources consumed have increased, and many enterprises have fallen into this trap. Get into trouble.
"Although the development of home O2 O is bumpy, only a part of enterprises have developed, but it has given home consumers the education of Internet consumption mode. In short, we realize that Internet can actually buy furniture." Feng Wei, a home Internet promotion practitioner, analyzed that this provided a good basis for a series of customizations in the later period.
Compared with other household products, cabinets, bathrooms and other products are easier to be modularized and systematized. In fact, they are suitable for the promotion of the Internet, but in the past they have basically separated the Internet-based sales, and Internet customization is even more impossible. On the one hand, cabinet products are not convenient for long-distance transportation; on the other hand, considering that it is difficult for large-scale production products to achieve online sales, and some products are for cooperative merchants, most cabinet enterprises directly choose to ignore the existence of the Internet and continue to choose the traditional sales mode to operate. However, with the development of social economy, the drawbacks of the solidified traditional sales model gradually emerge, such as the difficulty of expanding sales channels, the obsolete way of product promotion, unable to keep up with the pace of development of the times, and difficult to meet the needs of young consumers.
Internet has become the development tool of cabinet, bathroom and other products.
Customization of cabinets is a major trend in the cabinet industry, which is closely related to the younger consumer market and the ever-upgrading consumer demand. The younger generation is growing rapidly and its purchasing power is growing faster than before. The proportion of consumers aged 25-35 in the household industry is increasing. This generation of younger consumers has stronger demand for individuation and hope to have diversified styles at home. For cabinet bathroom, which was originally positioned as functional products, not only does it need more personalized products, but it also needs more diversified styles. Pay attention to its functional needs, and also pay attention to the needs of decorative beauty and personality. Because the design of cabinet products is relatively standardized and popular, it is difficult to meet the personalized needs of consumers. Therefore, customized household has become the biggest beneficiary of the younger household consumer groups.
On the other hand, such young consumers have already been accustomed to the life of the Internet environment. Therefore, in order to win the favor of young consumers, brand names such as cabinets and bathrooms have to pay attention to such needs.
For example, IKEA's cabinets began to use computer data module to model many years ago. Consumers can even sketch the layout of the cabinet kitchen by themselves through the network, and order directly in the store after generation, which can be regarded as a good attempt. Now, it is not only customization on the Internet, but also display more stereoscopic and visual effects after customization. For example, when VR technology is introduced into the home industry, kitchens and bathrooms are customized, the overall effect can be felt through VR immersion, which can be said to provide a good choice for the future development of Internet customization.
Internet customization should be modularized and systematized.
In fact, "customization" has been accompanied by controversy since its emergence. The most direct point is that customization is a false demand, because the upstream real estate design is unreasonable, which led to the rise of customization. The most heated discussion is whether the problem to be solved is the home enterprise or the upstream real estate housing structure. There is no doubt that the trend of the hardcover of real estate is developing. Is there any significance for customization in the future?
"The so-called customization should not be a matter of detail, but should be carried out in a certain degree of modularization, improve the convenience of consumer autonomy, reduce the threshold, which is the meaning of Internet customization." Jiang Yan, a senior cabinet designer, thinks that the huge expenditure and display way of the real store are not more clever than ten years ago. In fact, these customization processes can complete a large part on the Internet. The more modular and systematic, the more convenient it is for consumers to customize through the Internet. Moreover, the more convenient it is for consumers to customize through the Internet. Customization should also be carried out under certain standards. Jiang Yan believes that without standard customization, it is actually not conducive to the development of the industry, which is equivalent to the breakup of the whole chess game. The convergence of upstream and downstream will also be wasted due to the lack of standard customization, which will greatly increase communication costs.

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