当前位置: 主页 > 新闻动态 >

私家侦探

联系我们

联系人:

手机:

固话:

地址:

新闻动态

2017年将成家装行业爆发元年 “二胎时代”引装修

作者:admin  日期:2018-11-08 16:08  人气:
装修到底选择什么样的公司,每个人都有自己的不同的想法,年轻人可能想要的是个性化的家装风格,彰显自己的兴趣爱好;工作忙碌的人可能选择套餐式的整装模式,省事省力省心;经济实力较强的可能就选择高端定制,而也有一些人可能只是想简单装修一下最看重的是价格,但不管怎么说,物美价廉,高性价比始终是每个人在选择家装公司的重要标准。
 
Everyone has their own different ideas about what kind of company to choose for decoration. Young people may want personalized home decoration style to show their interests and hobbies; busy people may choose a package-style packaging mode to save time and effort; strong economic strength may choose high-end customization, and there are also. Some people may just want to simply decorate the most important thing is the price, but anyway, good quality and low price, high cost performance is always an important criterion for everyone in choosing a home improvement company.
 
 
 
整装风席卷家装行业
 
Wholesale wind swept home decoration industry
 
 
 
2017上半年,整装风潮就开始席卷家装行业,几乎所有的家装公司都有自己的整装产品,东易日盛的速美超级家、之峰装饰的全包圆、实创装饰的完美家装升级版、今朝装饰的英迈……这些整装套餐已经成为集设计、硬装、软装、售后服务等多方面一体化的成熟产品,真正实现消费者从毛坯到拎包入住的愿望。
 
In the first half of 2017, the whole decoration trend began to sweep across the home decoration industry. Almost all the home decoration companies have their own whole decoration products. Dongyi Risheng's Sumei Super Home, Full Pack of Peak Decoration, the perfect upgraded version of realistic decoration, and the heroic decoration of today... These packages have become mature products integrating design, hard-fitting, soft-fitting, after-sales service and so on. They really realize the desire of consumers from rough to carry bags.
 
 
 
正是因为消费者对“家”产品的整体需求,才推动了整装产品的快速回归。即:整装能够给家装消费者提供整体装修、家具、软装规划,在整个装修工程中,只需通过咨询、确认设计方案、交款、验收即可,满足消费者设计施工、材料选购、物流安装、质检验收等一站式需求。此外,为更加完善整装产品,一些家装公司还对套餐进行了升级,将家电和维修等引入其中,甚至还包括了新风和净水系统。
 
It is precisely because the consumer's overall demand for "home" products has pushed the rapid return of packaged products. That is to say, the whole package can provide overall decoration, furniture and soft-fitting planning for home decoration consumers. In the whole decoration project, only through consultation, confirmation of the design scheme, payment and acceptance can we meet the one-stop demand of consumer design and construction, material selection, logistics installation, quality inspection and collection. In addition, in order to improve the whole product, some home furnishing companies have upgraded the package, introduced home appliances and maintenance, and even included fresh air and water purification system.
 
 
 
其实,早在去年年底,由全国工商联家具装饰业商会家装专委会发布的《中国家装行业优秀品牌企业发展状况报告》就曾提出,整装(产品化家装)被看作是家装行业发展的必然趋势,并有观点认为,整装模式未来应该有更大的发展空间。
 
In fact, as early as the end of last year, the "Report on the Development of Excellent Brand Enterprises in China's Home Decoration Industry" issued by the Furniture Decoration Chamber of Commerce Committee of the All-China Federation of Industry and Commerce put forward that the whole package (product makeup) is regarded as the inevitable trend of the development of the home decoration industry, and some people believe that the whole package model should be more developed in the future. Exhibition space.
 
 
 
家装行业受资本青睐
 
Home decoration industry favored by capital
 
 
 
受宏观经济及楼市限购政策的坚决执行,资本对房地产市场的“输血”效应在逐渐减弱,投资偏好正发生改变。作为房地产下游的产业,家装行业具有市场规模巨大、现金流充足等属性,同时受到中国人“成家立业”传统观念的影响,房子始终都是中国人难以割舍的一个情结,从另外一个方面来讲也是财产获得增加的一个主要途径,这也许正是资本对未来家装市场充满信心的原因。
 
Due to the resolute implementation of macroeconomic and real estate market restriction policy, the "blood transfusion" effect of capital on the real estate market is gradually weakening, and investment preferences are changing. As the downstream industry of real estate, the home decoration industry has the attributes of huge market scale and sufficient cash flow. At the same time, influenced by the traditional concept of "starting a family and starting a business" of the Chinese people, the house has always been a complex that the Chinese people can hardly give up. On the other hand, it is also a main way to increase their property. Maybe it is the reason why capital is full of confidence in the future home decoration market.
 
 
 
就在前不久,国美领投2.16亿入股标准化家装开创者爱空间,无论是在家装领域还是资本市场,都受到了广泛关注。而不可否认的是,资本的进入必将成为推动家装行业发展的一大利器,凭借这一利器,家装企业告别“小富即安”,图谋上市的野心也展露无遗。
 
Not long ago, Gome led the investment of 216 million shares in standardized home furnishing pioneers love space, whether in the home furnishing field or in the capital market, has received widespread attention. It is undeniable that the entry of capital will become a big weapon to promote the development of home decoration industry. With this weapon, home decoration enterprises say goodbye to "small wealth is safe", and their ambitions to seek listing are also revealed.
 
 
 
而纵观当下的家装行业,上市企业寥寥无几,首开上市先河的家装“第一股”东易日盛上市时间也仅有2年多时间,这也意味着家装企业上市留有很大的市场空白。一边是积蓄实力的大型家装企业,而另一边则是上市家装企业的市场留白,这样的“嗷嗷待哺”的市场环境无疑给走在市场前端的大型家装企业提供了上市的更多可能。
 
In the current home decoration industry, there are few listed companies, and the first "first share" of home decoration, Dongyi Risheng, has only been listed for more than two years, which also means that there is a large market gap for home decoration enterprises to go public. On the one hand, it is a large-scale household decoration enterprise that has accumulated strength, on the other hand, it is the market blank of the listed household decoration enterprise. Such a market environment of "waiting for feeding" undoubtedly provides more possibilities for the large-scale household decoration enterprises to be listed in the front of the market.
 
 
 
同时,资本的强势入场,未来的家装行业,除了注重基础制造、营销服务之外,资本将成为左右行业发展的一只手。
 
At the same time, the strong entry of capital, the future home decoration industry, in addition to focusing on basic manufacturing, marketing services, capital will become a hand in the development of the industry.
 
 
 
“二胎时代”将引来装修行业第二春
 
"Second child era" will lead to the second spring of decoration industry.
 
 
 
中央决定放开“全面二孩”政策后,在经济领域,即将到来的“人口红利”将给各行各业带来深远影响,越来越多的二孩家庭,将改变关联行业的客群结构及消费需求。
 
After the central government decides to liberalize the "comprehensive two-child" policy, the upcoming "demographic dividend" will have a profound impact on all walks of life in the economic field. More and more two-child families will change the customer structure and consumption demand of related industries.
 
 
 
这对与家息息相关的家装行业来说,将会在全面放开的二孩政策中获利,首先来自于上游传导,二套房进一步放量,大户型需求增大,改善型刚需成为纯刚需,虽然这种影响未必会收到立竿见影的效果,但对目前有些低迷的市场环境来说,应该是一针强心剂。
 
This is closely related to the home furnishing industry, will benefit from the comprehensive liberalization of the two-child policy, first of all from upstream transmission, the further release of second suites, the demand for large apartments has increased, and the need for improved apartments has just become pure demand. Although this effect may not be immediate, it has some downturn in the current market. In the field environment, it should be a strong heart stimulant.
 
 
 
随着全面二孩政策完全放开,“四口之家”、“三代同堂”的大家庭将会增多,传统上与“2+1”家庭结构相匹配的小户型住房难以满足居住需求,三房以上的大户型将受到二孩家庭的追捧。因而家装行业应该针对新客群做更全面以及更人性化的产品研发,保证每个成员家庭的生活功能需求。
 
With the full liberalization of the two-child policy, "four-family" and "three generations together" families will increase. Traditionally, small-scale Housing matching the "2+1" family structure is difficult to meet the living needs, and large-scale families with more than three rooms will be sought after by the two-child family. Therefore, the home decoration industry should do more comprehensive and humanized product research and development for new customers to ensure the life function needs of each member family.
 
 
 
从中国家装第一股东易日盛的财报可以看出,2017年一季度东易日盛实现营收5.34亿元,同比增长31.21%,业绩呈现增长态势,外加国家相关政策出台的利好,在一定程度上可以表明家装行业景气指数在回升,2017年将成家装行业爆发元年。
 
From the financial report of the first shareholder of China's decoration, we can see that in the first quarter of 2017, Dongyi Risheng realized a revenue of 534 million yuan, an increase of 31.21% compared with the same period of last year. Its performance shows a growth trend. In addition to the good policies issued by the state, to some extent, it can show that the prosperity index of the decoration industry is rising, and the decoration industry will explode in 2017. The first year of the year.

下一篇:门窗企业在激烈竞争大环境下 打造一流品牌需做

上一篇:消费者环保意识提高及政策限制 工业漆将被水性

信用资质