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门窗企业在激烈竞争大环境下 打造一流品牌需做

作者:admin  日期:2018-11-08 16:09  人气:
近年来,建筑行业的迅速发展,带动了相关家居产业的发展。门窗行业的发展大势所趋,把握门窗新时代发展的浪潮,许多有洞察力的企业家投身门窗行业。随着门窗新时代的到来,门窗产品的发展越来越同质化,门窗质量也是鱼龙混杂。对于行业发展来说,这是门窗新时代发展的大浪潮,不可避免。但对于行业的长期发展来说,这种趋之如骛的投资是一种极其不理性且不负责的行为。
 
In recent years, the rapid development of the construction industry has led to the development of related household industries. The general trend of the development of the door and window industry, grasp the wave of the development of the new era of doors and windows, many insightful entrepreneurs into the door and window industry. With the arrival of the new era of doors and windows, the development of doors and windows products is becoming more homogeneous, and the quality of doors and windows is also mixed. For industry development, this is a big wave of new development of doors and windows. However, for the long-term development of the industry, this trend of investment is an extremely irrational and irresponsible behavior.
 
 
 
在竞争激烈的大环境下,门窗企业树立良好的品牌形象,打造世界一流的品牌,要做到以下三点:坚持做最优质量的产品,研发创新型产品,保证服务质量的完美。
 
In the fierce competition environment, to establish a good brand image and build a world-class brand, door and window enterprises should adhere to the following three points: do the best quality products, develop innovative products, and ensure the perfect service quality.
 
 
 
1、坚持做最优质量的产品
 
1, insist on doing the best quality products.
 
 
 
广告推广、策略营销、口碑宣传等无一不是推进企业发展至关要素,但产品是一个企业发展的核心。广告推广、策略营销、口碑宣传等战术必须在高质量产品的配合下才能发挥起作用。重视每一款产品,拒绝产品的粗制滥造,偷工减料;坚持做高质量的产品,打造精雕细琢,精益求精的“工匠精神”,不忘初心,方得始终。
 
Advertising promotion, strategic marketing and word-of-mouth propaganda are all key factors to promote the development of enterprises, but products are the core of the development of enterprises. Tactics such as advertising promotion, strategic marketing and word-of-mouth publicity can only play a role with the cooperation of high-quality products. Pay attention to every product, refuse rough manufacturing, jerry-building; insist on making high-quality products, create the "craftsman spirit" of fine carving and excellence, do not forget the original intention, and have to always.
 
 
 
2、自主研发创新型产品
 
2, independent research and development of innovative products.
 
 
 
创新是发展的动力,产品创新就是门窗发展的动力。文化是源远流长的,科学技术的发展日新月异,一成不变的产品是不具备竞争力的。一个创新型产品的出现,可以带给企业无限的发展动力。创新型产品要融入企业文化元素,显示品牌文化内涵,也要注重与众不同的差异性,如此才能在众多的门窗产品中脱颖而出。
 
Innovation is the driving force of development, and product innovation is the driving force for the development of doors and windows. Culture has a long history, the development of science and technology is changing with each passing day, and the unchanged products are not competitive. The emergence of an innovative product can give enterprises unlimited power to develop. Innovative products should incorporate enterprise culture elements, display brand culture connotation, and pay attention to distinctive differences, so as to stand out in many door and window products.
 
 
 
3、保证服务质量的完美
 
3, ensure the perfect quality of service.
 
 
 
服务的环节不仅仅是售中服务,还包括售前服务和售后服务。打造完美的服务团队,做到售前、售中、售后都能为每一位客户提供优质的服务。想要提升品牌的竞争力和影响力,维护好企业的形象,完善服务体系是不可缺少的环节。完美的服务团队,能为企业的发展带来更多的资源,为企业赢得更多的回头客,为企业做到免费的口碑宣传。
 
Service links are not only sales services, but also pre-sale services and after sales services. To create a perfect service team, so that before, during and after sales can provide every customer with quality service. In order to enhance the competitiveness and influence of the brand, maintain the image of the enterprise, and improve the service system is an indispensable link. Perfect service team can bring more resources for the development of enterprises, win more repeat customers for enterprises, and achieve free word-of-mouth publicity for enterprises.

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